Did you know, for example, that economising on words in a promotional SMS could increase response by thousands of percentage points?
Remember to respect the time and effort of your reader by getting to the point quickly and clearly in short paragraphs.
Then remind the reader why you believe that what you’re writing about is relevant to them.
Social Media Format
Your text is likely to be in support of a visual, so keep it short and descriptive. Don’t be afraid to throw in the odd adjective if it influences the reader’s attitude.
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